Pricing
How to price an eSIM plan without guessing
Provider cost, payment fees and the margin you actually keep, worked through on one plan from end to end.
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Notes from running an eSIM business
Practical guides to running an eSIM business: pricing plans for margin, selling at a travel agency counter, and what to do when a provider fails to deliver.
Written for the person doing the work, not for a search engine. Nothing is published until it says something we would say out loud.
Articles
All articles
Pricing, operations and the parts that go wrong. We publish when there is something worth reading rather than to a schedule.
Pricing
How to price an eSIM plan without guessing
Provider cost, payment fees and the margin you actually keep, worked through on one plan from end to end.
Operations
Selling an eSIM at the counter in under a minute
What a good counter flow looks like when there is a customer waiting and a queue behind them.
Operations
What happens when a provider fails to deliver
Provisioning does not always succeed. What the customer sees, what you do, and what should never be automatic.
Authors
Who writes here
The articles are written by the people at eSIMLab who work on what they describe: provider connections, delivery, pricing and selling at the counter.
Deniz Aydın
Head of Operations. Writes about provider connections, delivery and what happens when an order does not go through.
View profile →Alex Morgan
Commercial Lead. Writes about pricing, margins and selling eSIMs at the travel agency counter.
View profile →How we write
The editorial standards these articles are held to, and who stands behind them.
Read our standards →Your eSIM brand, live on your own domain.
Create an account, connect a provider and Stripe, and start selling under your own name.